From the H. Wayne Huizenga College of Business and Entrepreneurship…
February 2025 Research Highlights reported by the H. Wayne Huizenga College of Business and Entrepreneurship.
Yuliya V. Yurova, PhD, is a Professor in the Decision Sciences Department at the H. Wayne Huizenga College of Business and Entrepreneurship, Nova Southeastern University. With a portfolio of over 80 publications, she is recognized as a subject matter expert in her field. Her Google Scholar citation count exceeds 2,000, with more than 1,650 citations since 2019, reflecting her significant and recent impact on the discipline.
Link:https://scholar.google.com/citations?user=SwRu7NEAAAAJ&hl=en
Art Weinstein, PhD, is Professor of Marketing in the H. Wayne Huizenga College of Business and Entrepreneurship.
Weinstein, A., Labrouzi, K., & Williams, J. (2025, forthcoming), “Can AMC Woo Consumers Back to the Theaters to Improve Business Performance?”, SAGE Business Cases.
Abstract
This case focuses on AMC Entertainment, the largest movie theater company in the United States and Europe, and the strategic decisions it must make related to current and new product offerings, target markets, technology options, market expansion, marketing investment, and promotion. AMC, like other movie chains, is still recovering from the impact of Covid-19 whereby government-imposed restrictions shuttered theaters and dramatically reduced attendance, which accelerated the shift to video streaming services such as Amazon Prime, Disney+, Hulu, Netflix, YouTube, and others. The lack of blockbuster movies, the Hollywood labor strikes, a push for woke content by filmmakers which have stressed political or moral agendas at the expense of entertainment/storytelling, and the challenging economy have also negatively impacted the industry. 2024 is projected to be another disappointing year based on the number of movie-goers as well as revenues and profits to be earned by cinemas. While AMC management is optimistic about the future of the company and motion pictures in general, important marketing decisions must be made given its challenging and highly competitive industry.
Kershen Huang, PhD, is an Associate Professor of Finance in the H. Wayne Huizenga College of Business and Entrepreneurship.
Dr. Huang’s recent work explores the influence of non-financial factors on governance, investments decisions, and financial outcomes. In a recently published article in The Financial Review, he finds strong evidence suggesting that institutional investors view social capital as a form of informal governance that can mitigate agency problems. In another recent article in the Global Finance Journal, he shows that banks with higher climate risk exposure exhibit better ESG performance, and that strong ESG performance can mitigate the negative effects of climate risk on stakeholder sentiment and bank profitability. His third 2024 paper, in the Journal of Empirical Finance, demonstrates that trading imbalance between financial options and stocks is strongly related to the news components of unexpected stock returns and, as a result, consistently predict future abnormal returns. All three studies are published in highly ranked journals by both the Chartered ABS (Association of Business Schools) and the ABDC (Australian Business Deans Council).
Relevant link: For Dr. Huang’s full research portfolio, please visit https://bit.ly/kershenhuang.