Register for ASQ Southeast Florida’s January section meeting where Brian Neff, Senior Consultant for Smart Advantage, Inc will present The Emerging Role of Quality in Marketing and Sales Communication. The session will be hosted live at Tropical Acres Steakhouse in Fort Lauderdale, FL and also simulcasted live on Zoom. The live session is $5 for students and includes a full course meal. Online attendance is limited to the presentation only.
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January 2023 Topic: The Emerging Role of Quality in Marketing and Sales Communication
| Quality has not typically had a seat at the table when organizations create their corporate message for use in marketing and sales. That’s historically been the domain of overly verbose and verbal marketing and sales types. Or sometimes that message is developed by creative companies responsible for website and social media design and development. However, more organizations are currently crafting their value propositions using performance data – data that have been designed, revised, and improved by quality professionals. In this presentation, Brian will showcase examples of this, and discuss how this elevates the quality professional to a more strategic role within the organization. |
About the Speaker: Brian Neff
| For 14 years, Brian has worked with Smart Advantage across a variety of industries, with a focus on building value propositions for clients that are based on customer buying priorities. He guides clients on message revision, with a focus on uncovering competitive advantages, conducting and analyzing market research, developing operational accountability, and implementing a communication strategy for effective competitive advantage messaging. Coordinating with more than 25 clients each year, Brian designs, interprets, and delivers market research results, analyzes hundreds of websites for Competitive Intelligence and Competitive Advantage messaging, and determines industry messaging trends. Brian previously worked nine years as Vice President of the South Florida Manufacturers Association and was the first City Manager for the city of Leslie, Michigan. Brian graduated from Vassar College, and has a Master’s degree from the University of Kansas. |